Advertising & Promotion: An integrated marketing communication perspective (Record no. 1210)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00376nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781259026850 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | BEL/BEL |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Belch George |
245 ## - TITLE STATEMENT | |
Title | Advertising & Promotion: An integrated marketing communication perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 9th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai |
Name of publisher | Mcgraw hill Education |
Year of publication | 2017 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xlii,1016p |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch Michael |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Degree College Books |
Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | 02/02/2019 | Medico's Book Aid | 596.00 | 12869/2018-19 | 659.1 BEL | SR1381 | 745.00 | 20% | Degree College Books | Order By |