Advertising & Promotion: An integrated marketing communication perspective (Record no. 1211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | BEL/BEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch George |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & Promotion: An integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | Mcgraw hill Education |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlii,1016p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree College Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | 02/02/2019 | Medico's Book Aid | 596.00 | 12869/2018-19 | 659.1 BEL | SR1382 | 745.00 | 20% | Degree College Books | Order By |