Principles of Marketing (Record no. 1555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00344nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 701p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| -- | Agnihotry, Prafulla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree College Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 08/25/2020 | Medico's Book Aid | 735.20 | 13492/2020-21 | 658.8 KOT | SR2269 | 919.00 | 20% | Degree College Books | Order By | |||
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Commerce | 09/23/2023 | Thakur College Book Centre, Kandivali | 781.15 | T/D 2 | 658.8 KOT | SR2503 | 919.00 | 15% | Degree College Books | Order By Asst. Prof. Nikita Singh |