Strategic Brand Management : Building Measuring and Managing Brand Equity (Record no. 1556)
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000 -LEADER | |
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fixed length control field | 00390nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789332542204 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KEL |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Keller, Kevin Lane |
245 ## - TITLE STATEMENT | |
Title | Strategic Brand Management : Building Measuring and Managing Brand Equity |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Noida |
Name of publisher | Pearson |
Year of publication | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxix |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parmeswaran, Ambi M.G. |
-- | Jacob, Isaac |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Degree College Books |
Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 08/25/2020 | Medico's Book Aid | 679.20 | 14392/2020-21 | 658.8 KEL | SR2270 | 849.00 | 20% | Degree College Books | Order By | |||
Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 08/25/2020 | Medico's Book Aid | 679.20 | 14392/2020-21 | 658.8 KEL | SR2271 | 849.00 | 20% | Degree College Books | Order By |