Marketing Metrics : First Step Towards Marketing Analytics (Record no. 1805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00332nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788196010065 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | DUG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dugar, Anurag |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shreshtha, Mani |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Metrics : First Step Towards Marketing Analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | KB International |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 303p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree College Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 09/25/2023 | Aksharay Edupoint, Mumbai | 476.00 | 712 | DUG | SR2560 | 595.00 | 20% | Degree College Books | Order By Asst Prof. Nikita Singh |