Belch George <br/><br/>
Advertising & Promotion: An integrated marketing communication perspective 

 - 9th 
 - Chennai  Mcgraw hill Education  2017 
 - xlii,1016p 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label> / BEL/BEL