Keller, Kevin Lane <br/><br/>
Strategic Brand Management : Building Measuring and Managing Brand Equity  

 - 4th ed. 
 - Noida  Pearson  2018 
 - xxix 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEL