TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parmeswaran, Ambi M.G.
TI  - Strategic Brand Management : Building Measuring and Managing Brand Equity 
SN  - 9789332542204
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson
ER  -