Dugar, Anurag Shreshtha, Mani <br/><br/>
Marketing Metrics : First Step Towards Marketing Analytics 

 - Mumbai  KB International  2022 
 - xi, 303p. 
<br/><br/><label>ISBN: </label>9788196010065 
<br/><br/><label>Dewey Class. No.: </label> / DUG