000 00376nam a22001457a 4500
020 _a9781259026850
082 _bBEL/BEL
100 _aBelch George
245 _aAdvertising & Promotion: An integrated marketing communication perspective
250 _a9th
260 _aChennai
_bMcgraw hill Education
_c2017
300 _axlii,1016p
700 _aBelch Michael
942 _cBK
999 _c1210
_d1210